[#Udemy Free] Learn Basics of Content Analysis and #Content_Strategy

What Will I Learn?

Will learn to understand the importance of content in marketing

Will learn to use content optimally in marketing campaigns, offers and other content oriented ventures

Requirements

• Knowledge of English language
• Motivation to learn about content analysis and content strategy

Description

This course covers the topics of Content Analysis and Content Strategy.

These topics have great significance in the marketing industry today because Content is now the central part of every marketing campaign - be it be online or offline.

There is no second opinion on the view that content needs to be minutely examined while using it for marketing ventures. This course will make you understand Content Analysis which helps in conducting a research of your content and provide knowledge, new insights, a representation of facts and a practical guide to future action required for your content creation and management process.

This course further covers the topic of content strategy which plans the creation, publication, andgovernance of useful, usable content — in all mediums. A Content Strategy is made as it enables the use of all resources of content which a brand has at that point of time. 

Continuous evaluation of use of resources and performance is required to check if your content strategy is hitting your targets. The lectures of this course will help you have a basic understanding of content analysis and evolve an optimal content strategy for your brand. 

What is the target audience?

• Students who would like to learn content analysis
• Students who would like to learn content strategy

About Mustapha

I am online instructor at Udemy. My passions are: Mobile and Web Development, Entrepreneurship and Management. You can read my full biography on My Udemy Page. Feel free to follow me social media to know more about me and the topics and courses I'm teaching.

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