What Will I Learn?
Understand the basics of marketing
Plan marketing campaigns with more structure
Avoid common mistakes and pitfalls
Sell more products and make more money via your marketing efforts
Create a marketing plan
Create basics of a solid marketing strategy
Better predict whether a marketing strategy will work or not
Avoid pitfalls and common errors
Get a solid marketing foundation on which you can build, and eventually grow your business
Requirements
- Interest in marketing
- Need to promote your business
Description
Update October 2016: Made the course much more practical and actionable
- Added many practical walk-throughs
- Will keep adding practical marketing examples through October and November
- Added section on Facebook marketing
- Added section on Twitter marketing
- How to come up with a great YouTube or podcast show concept
- How to set up your own podcast
The course is now new and improved
Students generally love the course, but have been asking me to make the course much more actionable with more visual content and examples. You asked, I listened. I recently completely overhauled the course and added two hours of new content!
There are now whole new sections with actionable strategies with:
- Introduction to Facebook marketing
- Introduction to Twitter marketing
- Introduction to YouTube marketing
- Introduction to marketing with a podcast and even a walkthrough for how to set up your podcast
- New introduction to SEO (search engine optimization) practical lectures
What you will get in this course
This is an introduction course to marketing after which you should be able to begin intelligently promoting your business. After taking this course, you will be far more likely to promote your business effectively, and avoid many potentially costly pitfalls that new marketers or business owners typically make.
How The Course Is Structured
The course is all video. The lecture cover a wide array of issues and concepts that you will face when you dive into marketing. The course explains what marketing really is, how marketing is different than advertising, how to plan marketing campaigns, and gives overviews of many subfields in marketing.
Marketing is quite complex these days. So the course goes over the many subfields in marketing to simplify things and help you understand the lay of the land when it comes to the bigger picture of things.
How long is the course?
It will take you about four hours to complete the course. When I first created this introduction to marketing course, it was only about an hour long. But over time I kept adding lectures, and kept trying to make the course better for you, and now it is over 4 hours of marketing introduction tutorials.
What kinds of businesses can be promoted using this introduction to marketing course?
With the marketing strategies in this course, you can promote a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.
Here is a list of potential online businesses you can promote using this introduction to marketing course: blogging, affiliate marketing, elearning, create a channel on YouTube, become an author and sell books on Amazon and the Kindle, or become a freelancer or a local concierge.
Sign up and let's get started
I want you to succeed in promoting your business. So sign up for the course, and begin learning how to promote your business, and grow it.
30-day money back guarantee
Udemy, which is the site that hosts this course, offers a 30-day money back guarantee if you don't like the course for some reason. So there is no risk to try the course. So sign up, and let's get started in growing your business.
Who is the target audience?
- Entrepreneurs
- First time marketers
- First time business owners
About Mustapha
I am online instructor at Udemy. My passions are: Mobile and Web Development, Entrepreneurship and Management. You can read my full biography on My Udemy Page. Feel free to follow me social media to know more about me and the topics and courses I'm teaching.
