Description
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.
WHAT YOU WILL LEARN
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
SKILLS YOU WILL GAIN
Social Media Marketing
Digital Marketing
Social Media Marketing Strategy
Who this course is for:
- To Become an Professional Online Marketer
- To Become Professional Digital Marketer Within 8 Months
- Enroll Now
I am online instructor at Udemy. My passions are: Mobile and Web Development, Entrepreneurship and Management. You can read my full biography on My Udemy Page. Feel free to follow me social media to know more about me and the topics and courses I'm teaching.
